The 1812 Overture: the hit that Tchaikovsky hated

Though he loathed it, Tchaikovsky’s 1812 Overture won him fans the world over and made him a household name. In 1962, a Don Draper-like advertising executive decided to market the oaty goodness of an up-and-coming brand of breakfast cereal by detonating bowls of it from a cannon in time to the finale of Tchaikovsky’s 1812 Overture. When […]