To assist musicians as they express themselves on their chosen platform, is very purpose driven. Tip of the hat to your willingness to serve those you relate so well with. You will do exceptionally well, enjoy your journey as you without doubt will uplift others! wade-bergner.com. Namaste, Wade
Freedom For Musicians is well into changing the world of “Notes”.
Seems to be an affair of the heart where you are pouring in everything you have. And the results are coming through load and crystal clear.
Amazing how proud you should be the emotions behind which are like music to my ears.
Susan Patricia Connor Lewis
Director / firstname.lastname@example.org
What an amazing site!
I love the energy of it! I am not a musician myself, but I do love music. Your site is easy to navigate and it’s easy to find everything I was looking for. The best thing is I have found some new music that I really love – the artists are amazing and I’ll be keeping a close on the updates! I look forward to checking through more of some of your amazing music. Thankyou!
Karen and Jacky
Thanks for providing a fabulous platform
As a musician myself I really love what I’m seeing here. I don’t perform professionally any more but did so for many years with my partner. These days we still write, record and play and are in the process of creating an archive website for our back catalog to live on. We were slogging away way before Facebook, Youtube and all the other social platforms existed.
A Quiet Revolution
Freedom for Musicians seems like a really innovative concept for musicians to promote and distribute their digital music. I admire the work you are doing in this industry to solve the problem of exploitation by the big labels and distributors. I look forward to seeing the success of Freedom for Musicians.
1) Ready to Quit Your Day Job and Be a Full-Time Musician?
Last week I answered questions during a Facebook Live broadcast. Here’s a segment where I covered knowing if you’re ready and how to deal with having a variety of creative passions.
2) Don’t Make This Self-Employment Mistake
Want to be your own boss? Great. But don’t get stuck in this common trap. In this video, I explain what this obstacle is and how to overcome it.
3) Seven Full-Time Musician Lessons from Dave Ruch
I’ve been following Dave for a couple years now. He’s a smart, savvy musician. In this article he shares seven things he wished he knew before he became a full-time musician.
4) 25 Quick and Easy Social Media Prompts to Post in a Pinch
This topic came up time and time again during the recent 30-Day Build Your Fan Base Challenge: What should I post every day so it doesn’t get old for me or my fans? Suzanne Paulinski has a nice checklist of ideas right here.
5) Apple Music to Surpass Spotify in the US
According to Bobby Owsinski’s Music 3.0 blog, Apple Music is growing at a higher new paid subscriber rate than Spotify is in the US. As a result, the service is on track to pass Spotify sometime during the summer of 2018.
6) The Most Powerful Way to Reach Your Fans
So many tools, so little time. What’s the most effective way to engage and interact with your fans? Want to know my top recommendation? This little gem, from my video archives, spells it out for you.
7) Attract More Fans — 4 Simple Steps
On this episode from my podcast archives, I present a simple four-step processyou can use to clarify who you are as an artist, identify your ideal fans, and reach them in a meaningful way.
With the release of their networking app for musicians and in house independent record label FFM Records, Freedom for Musicians are going to become a major player in 2018.
An international cooperative of musicians that is free from exploitation, FFM are a unique organisation that has the interests of its members at the heart of everything they do.
They provide a free marketing service to its members around the world as well as raising funds for music projects, supporting music related charities and creating a real sense of community for ordinary musicians worldwide.
Membership is completely free and simplicity itself. To join FFM, all you do is join the Facebook group and you have access to all their services.
I help musicians, authors and creative entrepreneurs use their talents and know-how to make a living and make a difference in the world! I also do art & improv.
There are many factors that contribute to an artist’s success.
Whether you’re a musician, writer, visual artist, actor, crafter, designer, or some other kind of maker or creative entrepreneur, you know what those success factors are:
Talent, originality, vision, mindset, determination, people skills, optimism, marketing and sales skills, etc.
But there’s one factor that stands above the rest. And sadly, it’s often overlooked.
I’m talking about Consistent Habits!
Planning and goal setting are great, but they are meaningless without a series of specific actions to back them up. That’s why developing consistent habits makes all the difference.
Habits can be applied to many aspects of your art: honing your craft, educating yourself, staying positive, etc.
But when it comes to expanding your impact and monetary success, the primary element that will propel your career is a sizable and growing fan base.
You won’t make much of an impact with your creativity without a group of people who know, appreciate, and support you.
And, the more fervently they embrace you, the more they’ll spend their time, attention, and money on you.
Okay. You get it. Growing and nurturing a fan base is crucial. So …
What’s the best way to apply Consistent Habits to building your fan base?
That’s simple. All you have to do is develop a regular routine of publicly sharing your work.
I know. Easier said then done. But successful artists do it all the time. That’s exactly what I’ve done for decades to spread my message and maintain my self-employed status.
It works. The last time I had a day job was 2004.
Are you sharing your music, words, or art on a regular basis? If not, you’re probably not attracting fans and building your career at a pace you’re happy with.
Posting something online (or getting exposure offline) once or twice a week is good. But, when you’re really ready to rev up the fan-building machine, commit to sharing something every day.
Yes. Every day!
If you can maintain that pace year round, all the power to you. But if that seems too intimidating, could you commit to doing it for 30 days?
Also, would you be more likely to stick with it if you weren’t doing this alone?
Would it help to feed off the energy of a group of other creative people embarking on the same journey?
That’s why I’m about to launch the 30-Day Build Your Fan Base Challenge.
It’s a four-week experience designed to give you a creative community and a support system to help you develop the habit of sharing your work.
The challenge starts Wednesday, January 3, and ends Thursday, February 1.
What will you get out of the 30-Day Challenge?
You will …
Develop your creative muscle
Hone your craft
Create a body of work
Engage with your fans and get immediate feedback
Break through fear, apathy, and distractions
Be seen as a committed artist instead of a dreaming wanna-be
Increase the odds that you’ll sell something
Interact with other kindred spirits on the same journey
Develop a new habit you can continue well beyond the 30 days
Here’s what you’ll get when you register …
A Private 30-Day Challenge Facebook Group.
I want you to benefit from the energy of a creative community. Everyone who signs up for the program will get exclusive access to this private Facebook group. That’s where most of the interaction will take place.
Go there every day and post what you’re sharing. Get feedback, share your successes and struggles, ask for advice, and maybe even find other creative people to partner with on future projects.
Weekly Conference Calls.
I will host five one-hour group conference calls on Wednesdays, starting January 3, at 12 Noon Eastern (11:00 AM Central, 9:00 AM Pacific). During these weekly calls I’ll answer questions, invite people to share their progress, help you overcome challenges, and teach some additional strategies for being consistent and sticking to your creative habits.
These calls will be recorded so you can listen to them later.
Video Lessons and Worksheets.
Throughout the program I’ll post short video messages or broadcast live within the private Facebook group. In these sessions I’ll poke and prod you to keep taking action.
I’ll give you my best advice on what to post and how to position yourself so you attract your ideal fans. I’ll also answer your questions and cater to the specific needs of the group.
In addition, you’ll get links to printable worksheets and checklists you can use to clarify your fan-attraction plan and record your progress.
You’ll also have the option to get these additional benefits …
A 30-Day Challenge Success Partner.
Hands down, this will be the most valuable aspect of the 30-day program, if you take advantage of it.
You will have the option of being paired with another creative person also enrolled in the challenge. Think of them as an accountability partner and personal cheerleader. This Success Partner is someone you will connect with briefly three to five times a week during the program.
Knowing you will talk to someone adds a new level of commitment to being consistent. It’s also a great way to get advice and support from another artistic soul who understands you and is going through the same journey.
A One-on-One Personal Strategy Session with Me.
If you take this option, you and I will have a private strategy session by phone or Skype for up to 60 minutes. Use this time to address whatever aspect of your creativity I can help you with most: marketing, productivity, branding, book publishing, juggling a lot of interests, etc.
You can schedule this session at any time during the 30-day program or wait up to six months to use it. It’s up to you.
Here’s a sweet video from singer Michelle Gold:
Good question. It’s ultimately up to you, and I will give you worksheets and some guidance to help determine what’s ideal for you.
However, one of the most powerful things you can do these days is video. Especially Facebook Live. I know, it might seem scary. But if you commit to a daily posting schedule, you will see results. So that’s what I encourage you to do, and I’ll give you my best advice for making simple video content work.
You could also commit to published a daily blog post, performing a song a day, posting images of your latest art, etc. If you have a way to share your talents in the real world, such as street performing or live painting, that’s an option too.
The bottom line: It has to be something that showcases the gifts you have to offer the world, and it has to be the type of content that will attract your ideal fan!
Let’s do this — starting January 3, 2018. And let’s do it together!
How much will this cost?
I’m still deciding on the final pricing, but I’ll probably offer three levels, with the lowest being only $47 USD for the private Facebook group, weekly conference calls, and the training videos, checklists, and worksheets.
That would make it the most affordable 30-day program I’ve ever offered. And, if it brings in more participants that way, I’m happy to do it!
Registration is not open yet, but it will be soon.
Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs use their talents and know-how to make a living and make a difference in the world.
He is a full-time author who has developed a successful niche writing and speaking about music marketing and self-promotion for songwriters, musicians, and bands.
Bob supplements his income with music (as a singer, songwriter, guitarist), visual art(as an acrylic painter), and improv comedy (as a teacher and performer).
A prolific writer with dozens of books, ebooks, audio programs and online courses, he served six terms as president of the St. Louis Publishers Association and is an advocate for the self-publishing movement.
Bob is the author of the highly acclaimed Guerrilla Music Marketing Handbook (which appeared in the movie The School of Rock, starring Jack Black) and the “Music Marketing 101” course at Berkleemusic, the online continuing education division of Berklee College of Music.
CD Baby called him “The Godfather of Independent Music Marketing.” Bob is also an adjunct professor in the music department at Lindenwood University in St. Charles, MO.
According to the Salt Lake Tribune, “Bob Baker is one of the most widely recognized authorities on music marketing. A prolific writer, Baker is regarded as one of the industry’s leaders in helping musicians leverage online web and marketing strategies to boost their careers.”
He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Electronic Musician, Music Connection, The Guardian in the U.K., Canadian Musician, Publishers Weekly, VIBE magazine, E! Online, and even The Onion!
Bob’s other titles includeThe Empowered Artist, The Passion Principles, Unleash the Artist Within, The Guerrilla Guide to Book Marketing, Branding Yourself Online, The DIY Career Manifesto, and The Improv Comedy Musician(co-written with Laura Hall from Whose Line Is It Anyway?).
Steve’s video is about a live event Bob hosted in 2015:
We are now offering advertising space to corporate clients with a musical identity to come onboard with us at this early stage of our life. FFM are highly ethical and support the Araba Scott Children’s Foundation.
Part of our work is to help developing music communities from around the world and are currently supporting young musicians in Uganda.
We plan to offer grants, scholarships and bursaries as well as recording opportunities (via the record label) to enable musicians to access the industry who wouldn’t normally get the opportunity.
Our Marketing Package: P.O.A
Your clickable image or video ad in the content side bar.
A review of your company as an article.
Your brand discreetly promoted within our articles. (approximately 5 per day)
The option to update and tweak your message whenever you need to.
Ad impressions approx 30k per month
This is an extremely competitive offer at this early stage in our growth and well worth taking advantage of!
Simply send your marketing package to us, we will prepare your advertising product for you to approve or tweak and only when you are happy, you pay us.
Our current clients:
For further details and information on how your brand can come onboard with Freedom For Musicians, drop us a line in the contact box below.
Whether you’re an original act emailing promoters to book shows, or a function band wanting to get onto the books of a new entertainment agent, the advice is clear – If you want to get more gigs, get a good EPK.
If you have never had one before, an Electronic Press Kit (or EPK, for short) is a document that should showcase what your band is all about. It should have clear links to your music, website and social media, acting as a central point for you to introduce your band and what you’re about.
The most important thing to think about when creating an EPK is how it is going to be viewed from the other side of the fence. Put yourself in the position of a promoter, potential manager or agent… what information would you want to see?
What to include in an electronic press kit for musicians:
Links to your audio
Soundcloud, YouTube, Spotify – Wherever your music is, make sure it is listed in your EPK. Promoters and agents (before anything else!) are going to want to hear what you sound like. If you’re an original act, you should prioritise your latest single, or whatever you are trying to book shows to promote. It’s worth remembering that some acts actually offer a free download as part of their press kit.
Make sure to include clear links to your music on YouTube, Spotify, Soundcloud or anywhere else
Professional pictures of your band are essential for any EPK. Promoters will use the images for posters and on any entertainment agent’s roster.
When coming up with a concept for a photo-shoot, try and think of something distinctive. While there are certain “Classic” themes that will always work (shots of rock bands looking moody up against a graffiti wall is a good example), far better to try and come up with an original concept. Hiring a professional photographer will really help with this.
It’s also a good idea to include a PNG image of your band logo that promoters and venues can use on promotional materials for an event.
Website & Social Media
Your website should offer additional, in-depth information that clients or potential managers can read, so make sure it is listed in your EPK. Any and all social media links should also be included and remember to keep them updated regularly. Promoters and agents love to use social media to keep a track of how hard-working, busy and popular bands are.
While having a lot of Facebook likes or Twitter followers may look impressive, the most important thing to have on social media is an audience that engages with what you post and is likely to turn up to your shows. For this reason, resist the temptation to buy “Fake” likes. No promoter is going to be happy if they book a band with 122,000 Facebook likes when they can’t even get 10 people to their hometown show on a Saturday night!
A big following and great engagement on social media can boost your chances of a booking.
Your biography should act as the main text block for your EPK. List your band’s achievements and recent shows at notable venues. Talk about bands you’ve supported and any endorsements you have, while giving some general background on the band and it’s members.
It’s always a good idea to start a biography with a recent press quote, if you have one. General advice always says that you should have both a large and short biography prepared – Your EPK should contain your long version.
This is a very important bit of reading for anyone who wants to know about your band, so make sure to check spelling and grammar and get it proof-read to make sure it looks and sounds professional.
Press Quotes & Testimonials
If you have any favourable reviews to hand, make sure to include a select quote from each one (linking to the source). Any testimonials from other figures in the industry are also a good thing to include. If you are a function band, it is also really important to have some quotes from previous clients. Anything along the lines of the (example) quotes below:
“Putting on a raucous show from start to finish, this band are definitely ones to watch for 2017” The Local Gazette
“I really want to thank the band for putting on an amazing show at our wedding, people have been talking to us about them ever since!” Tom Groom, 2016
Positive press quotes can catch the eye of a promoter, but always back them up with links.
A great way for original acts and function bands to get more shows is to have some high-quality video footage.
For function bands, this consists of a promotional video. Some shots of you performing live, with some overlaid information about your band is typically the traditional way to go, but the more original, the better. Any potential entertainment agent will want to see an eye-catching promo video.
For original acts, while storyboarded music videos can look fantastic, when it comes to your EPK, a live video of you performing will be of much more use to any promoter or potential manager.
Links to YouTube videos are absolutely fine.
While it is important to include up-to-date contact details for all band members, agents & managers, make sure to specify at least two which are to be treated as the preferred point of contact.
Once you’ve completed your EPK, you have to make it available. Try creating a Dropbox link that you can send, or have a function to make it downloadable from your website.
Do you have any questions about creating your band’s EPK? Or some more advice on putting together a press pack for your fellow musicians? Let us know in the comments and make sure to share these tips!