Introducing Rupert Cheek – FFM Ambassador for the United Kingdom


Rupert Cheek

Rupert Cheek: FFM Ambassador for the UK

Personal profile

I am a musician. Having graduated with a BMus in 2002 I went on to postgraduate study (composition for TV & Film) and performed as part of an international arts event (London, Edinburgh, Berlin) through a connection as University. I have worked as a pianist in primary education, been a drummer in various bands, and accompanied singers and songwriters. I’m also a part time composer and working on a music theatre / musical / opera project in my spare time.

Company profile

My name is Rupert Cheek and I live in London, UK. I studied music for many years; including piano from the age of 5 – 22. I graduated with a BMus and studied TV/Film composition as a post graduate. I loved playing drums in bands and accompanying singers on the piano. I’m organising an arts festival in London to raise money for London’s Air Ambulance and Nordoff Robbins.

Cheeky Promo Arts Festival

I’m very curious and I love asking questions, listening, learning and sharing what I’ve learnt. I relish helping people (musicians, entrepreneurs / startups, businesses) to connect online. I have been an active user of Facebook since 2007, Twitter since 2009 and LinkedIn.

I maintain and develop Cheeky Promo, the music community I established in January 2013. Cheeky Promo is a music promoter based in the UK, working predominantly online to help musicians in any way we can. Particular highlights have included connecting with, meeting, promoting and hearing 2 blind classical pianists from Buenos Aires perform in London, meeting former Freakpower member Ashley Slater and promoting his band Kitten And The Hip. If you’d like some help to promote your music, startup or business, please email

Additional info

@CheekyPromo – 50K followers / Instagram – 4K followers / Google+ community – 4500+ members / Google+ page – 200 followers Facebook page – 2450+ Likes / Facebook group – 540 members / Pinterest – 4600 followers / SoundCloud – 1640 followers Tumblr – 785 followers / Flickr group – 75 members & 1500 images / LinkedIn page – 213 followers / LinkedIn group – 474 members 24k @rupertcheek / 17k connections on LinkedIn / 12k @pianotalent / 9k @CheekyStartups

Visit Cheeky Promo here

Introducing Featured Artist – Deena Ade

If we were to google the name Deena Ade, you would find a few of her released projects such as the ‘SIDE CHIC EP’, ‘I DON’T’, ‘INTERVIEWS’ and many more will appear. Some may describe her as a soulful alternative singer, some may describe her as a product of the new wave of music from Africa. We, the management, describe her as the future of Africa.

Born Medina Agboluaje, the first of four children, music has been a substantial goal of Medina since the age of eight. As a child Medina performed around London for a local charity which, eventually led to performing for the late Papa Madiba in this state visit to London. Over twelve years later, Medina can be found performing weekly in London’s hottest underground spots.

Having found much comfort in the training received by mentors such Beats by Sarz and other industry power players. Deena is now ready to face the music industry with the intensity she believes it is lacking. Using a name to define her sound and style can be quite daunting, but under the fabric of her stage performances lies a blueprint of influences. For example Amy Winehouse, Asa, Beyonce, Wizkid, Fela Kuti. 

Deena Ade is currently releasing a song a month for a year which will be followed up by an LP project, set to be released in November titled “THE FEMINIST”. As her talents and fan base continues to grow, she emphasises on people not to over look as her, as she is the future of the African Music Industry. As she says ” It doesn’t matter what people say, as long as they like my music’. 

Lifehouse & Switchfoot Release ‘Shine Like Gold’ to Benefit Hurricane Harvey Relief Efforts

Lifehouse and Switchfoot are working together to raise funds for those affected by the aftermath of Hurricane Harvey.

The bands recorded and released a new song, “Shine Like Gold,” with all proceeds benefiting Food for the Hungry, which will aid in Houston’s recovery. They hope to meet a goal of raising $50,000 to go toward flood relief initiatives. The track can be purchased as a give-what-you-can download here.

Those who can catch tourmates Lifehouse and Switchfoot in concert at Houston’s House of Blues on Sept. 5 will see them perform “Shine Like Gold” live.

People walk down a flooded street as they evacuate their homes after the area was inundated with flooding from Hurricane Harvey on Aug. 28, 2017 in Houston.

“We can’t imagine what everyone is going through right now in Houston, but they’ve all been in our thoughts and prayers,” Lifehouse frontman Jason Wade says in a statement. “We look forward to playing this show, standing alongside this amazing city and doing everything in our power to help.”

“Jon and I started writing ‘Shine Like Gold’ at the beginning of this tour, but it wasn’t until we recorded it in Nashville that we really knew what it was about. Seeing all of these amazing individuals who’ve sacrifice for their neighbors and stepped up in the face of extreme hardship has been so inspiring. This song is for them. All of the proceeds from this song are going to Houston for the unsung heroes that do the right thing when no one is watching. All the love,” he continued.

Switchfoot’s Jon Foreman added, “Jason and I had always talked about writing a song together. When it finally happened, ‘Shine Like Gold’ became a song about everyday heroes fighting their way through the darkness toward the light. On the day we recorded the song, Hurricane Harvey began wreaking havoc in Texas. Sometimes you don’t know what a song is for until after its written. In this case it became crystal clear. As we watched our friends and family in Texas struggle through the aftermath of the hurricane, we knew exactly what we had to do. We LOVE Houston. Houston is resilient and will rebuild. We can’t wait to be in Houston next Tuesday to celebrate HOPE in the midst of tragedy.”

“Love People” – 1000 children, 15 different countries, singing for peace and tolerance worldwide


“If there is something to be changed in this world, then it can only happen through music.”Jimi Hendrix

Musicians without Borders uses the power of music to bridge divides, connect communities, and heal the wounds of war.

Our long-term commitment allows our participants the time to develop skills and talents, process grief and loss, and build bridges of reconciliation in societies divided by recent or ongoing conflict. Our professional trainers are specialized in running community music projects with people dealing with trauma, fear and isolation as a result of war and conflict.

We work closely with local musicians and organizations to build sustainable projects in response to local needs. From successful projects we develop models, methodologies and trainings to adapt for other regions.

Musicians without Borders is building a global network of musicians and music lovers who support our work with their time, energy, expertise and financial donations.


“You may be poor, you may only have a ramshackle house, you may have lost your job, but that song gives you hope.”•• Nelson Mandela

Where war has raged, people need everything to return to life: food, water, shelter, clothing, medicine. But more than anything, people need hope. To reconcile, people need empathy. To heal, people need connection and community.

  • Music creates empathy, builds connection and gives hope.
  • Music crosses ethnic divides and provides neutral space to meet through shared talents and passions.
  • Community music-making is a direct and accessible tool for connecting people and engaging and mobilizing communities.
  • From drum circles to choirs to rock bands, music can be practiced by any person at her/his own level regardless of musical skills, whether in small groups or in a setting of hundreds or even thousands of people.

Mitrovica Rock School – In post-war Kosovo, aspiring young rock stars meet across divides at the Mitrovica Rock School, where it’s all about the music.

Palestine Community Music – Training youth and young professionals to bring music to marginalized children in West Bank refugee camps, villages, schools, hospitals and orphanages.

Rwanda Youth Music – Introducing music therapy, training and community music activities to empower youth and children affected by HIV/AIDS.

Community Music & Health (Uganda) – Training youth leaders to use music to address the effects of HIV in young people.

Music Bridge – Bridging divides in Northern Ireland with community music training and activities.

Welcome Notes (The Netherlands) – Bringing comfort, solidarity and hope to war refugees through music.

Soy Música (El Salvador) – Together with Salvadoran music teachers and community leaders, we share tools to provide at-risk children with experiences of safety, inclusion, creativity and joy.

SPH Band Contest – Your Band, Your Gig


The SPH Band Contest is the biggest band contest for musicians and artists in Europe and North America. The SPH network includes more than 1,500 participating bands and 500 concerts every year. SPH Band Contest and its live platforms are available in Germany, the United States, UK (England, Scotland, Wales, Northern Ireland), Ireland, Austria, Switzerland, Canada, Australia and New Zealand. We provide an international network for all our participating artists.

SPH Band Contest takes place in more than 100 cities all over the world. We are supported by the national and international music industry and corresponding associations who see our concept as long-term and truly supportive for young musicians. That’s why many well-known companies are partners of our SPH Band Contest.

Around the globe, more than 200 young individuals are active and involved in the organization of the SPH Band Contest while all being dedicated musicians. The SPH Band Contest is (and will always be) a platform from musicians for musicians!


When we founded our SPH Band Contest we did this especially due to the increasing dissatisfaction concerning the manners and opportunities at established contests. We simply wanted to build an alternative for bands and help them to play live gigs. From the beginning onwards, it was clear to us that we wanted to change many aspects and offer much more to our bands. For us, our musicians and bands are always the main focus. Together with you, we want to create fascinating concerts and break the wall between organizers and bands. All around the globe.


For us it is very important to stop the exploitation of artists. That’s why we are not charging the bands for anything. There is no obligation to sell any amount of tickets. Of course we need to run our organization in a financially healthy manner in order to still exist next year, but we are trying to give a big part back to you! It is essential that we as organizers of the contest are on the same side with our musicians.


Therefore, values such as community spirit, cooperativeness, friendship and the strive for a unified goal, namely the long-term development of young musicians and memorable concerts, are our main focus. This is supported by the extensive number of participating bands. We are very proud of the strong appreciation and solidarity between our SPH bands.

Cheeky Promo Arts festival

London based music promoter Cheeky Promo is organising an arts festival to raise money for Nordoff Robbins & London’s Air Ambulance.


Nordoff Robbins is the UK’s leading private provider of music therapy services. Our trained network of music therapists work with people of all ages and with a range of conditions. We deliver thousands of music therapy sessions per year in care homes, day centres, hospitals, schools & our own centres. We are also developing a range of other music & health projects aimed at bringing music to more & more people in local communities.

“I’m involved with music because as a child it was not only a positive outlet but a necessary one, an imperative one, as it was a way for me to connect to others.  Music is quite literally my first language. When I was young (3 or 4), I was not talking so had speech therapy. That didn’t have much impact so I moved to music therapy.  Music therapy helped, and music still helps me, to communicate and connect with others, to express / be myself, to be part of the world.”

Rupert Cheek

In late September 2011, Rupert was involved in a road accident, and was treated by the staff of the London’s Air Ambulance.

“My treatment (broken jaw, dental ‘bridge’ fell out 10 times, bone taken from my right hip and put in my lower jaw to enable implants) was finally completed in April 2015. I arrived at a place where I’m thankful it wasn’t so much worse, and that I’m still here to share my passion for music with the world; the accident showed, reminded me that I HAVE TO!

 I was happy to go back to the Royal London Hospital (the helipad is on the top of it) and thank them some years later (see attached photo of me and one of the doctors who helped me). “

… The Service recently acquired a 2nd helicopter so it could more effectively service the whole of London. Whilst the doctors are funded by the NHS, the helicopter itself is run by the charity.

For more information about this amazing event, visit Cheeky Promo at Kickstarter



Sing for Peace with One Day One Choir to make a difference in your world.

Do you know that when we sing together our hearts start to beat at the same tempo, and that singing together bonds us more quickly and more positively than any other group activity?  It also improves our health, lifts our spirits, improves our memory and can be done by anyone of any age, ability, faith or location.

These and other amazing and socially and scientifically proven facts are just some of the inspirations behind the global choral peace project One Day One Choir which uses the power of singing to help unite people in their communities through singing for peace.  Choir of course simply means ‘a group of people who sing together’ and is, as Richard Morrison said in his Times article about the project, ‘ the literal embodiment of people living in harmony.’  So what better way to use our voices.

Created in 2013 from a desire to do something in response to increasing conflict around the world, this inspiring, accessible, inclusive and free initiative offers a platform for anyone, anywhere to unite with others in their community, to sing for unity and peace on World Peace Day (Sept 21st).

A concert, a dedication of something already in place, a school assembly a community sing along, chanting at your mediation group or in a local temple, choral evensong, a rousing flashmob or one song sung with friends … whatever works for you is the way to take part as everyone is invited and all are welcome to take part in whichever way suits best.

Since it began, the project has managed to mobilise around a million people in 55 countries, not bad for something run for free from a spare room.  But then again, who wouldn’t want to use their voice to sing for peace and make a difference wherever they are!  And now the project wants you to sign up and join in too please, to add your voices to this growing ‘global choir for peace’, and to help them reach out to others by by spreading the word.

‘WOW, this is so inspiring!  Count us in.  CEO of Sing Up

An amazing array of groups including schools, cathedrals (30+), offices, prisons, temples, care homes, concert halls and community and classical choirs have already joined in, as have some well known supporters from the music, education, media and peace world.  And, as the project is truly inclusive, it doesn’t matter who you are or where you are – or what you sing for that matter – as long as it is suitable and appropriate for peace and unity!  And if you’re not sure what to sing, there are free songs available on the website so help yourselves and try them out.

The project is particularly perfect for schools as not only does it tick lots of educational boxes, but the schools and teachers who have joined in already find it a great start to the new term and love the opportunities it affords for them to talk about peace, of all kinds, and to link with other schools or invite parents and friends in to sing along with them.  Many have joined with other schools and held inspiring assemblies or lessons around peace – some have even made films.

We couldn’t believe the positive and powerful impact our short peace assembly had on pupils and the school; the children talked about it for weeks. Last year we sent music to our partner school in Malawi so they could join in with us.  It was so inspiring; not only did 500 pupils sing there but the entire village came out and sang too!
 Val Riziotis, Cheam Common Infants’ School, Surrey
We love One Day One Choir, engaging with you has united our global school group more than any project we’ve ever done.”  Rachel White-Hunt, BIS Schools Group, Chicago
‘We’re so excited by this project that we’re signing up all 700 of our schools in Pakistan’  CEO – Care Foundation.
With 3 and a half weeks still to go until Peace Day, One Day One Choir (or ODOC as they are known for short) are still hoping that thousands more people will engage with them this year and sign up and take part.  With peace and unity needed in our world more than ever before, what better way to help ourselves and others by taking a small tuneful singing step towards that.  So please, add your voices, sign up (so they know you are joining in and can add you to their world map) and sing with others in your community for unity and peace.
  ‘DO THIS – Sing for peace with One Day One Choir’ – The Mayor of London
Please do, sign up and sing – and spread the word to others too  
Facebook and Twitter at OneDayOneChoir #onedayonechoir
‘What a brilliant and inspiring idea.  I urge anyone who loves their singing to join in and be a part of this mighty Chorus of Goodwill across the globe; making the unifying voice of song a unifying voice for peace.’  
Howard Goodall CBE – EMMY, BRIT and BAFTA award-winning composer and broadcaster.
For further information or to talk to the project director – please call Jane Hanson FRSA on 07932 411623

The UK’s first BAME Orchestra at the Proms

Hailed by critics as ‘fresh’ and ‘brilliant’, the UK’s first majority BAME orchestra Chineke! makes its Proms debut in a programme including works by Pulitzer Prize-winning George Walker and young British composer Hannah Kendall, whose The Spark Catchers takes inspiration from the urgent energy of Lemn Sissay’s poem of the same name.

Cellist Sheku Kanneh-Mason, winner of the 2016 BBC Young Musician competition, soprano Jeanine De Bique and conductor Kevin John Edusei all make their Proms debut here.

There will be no interval

Please note that this event contains an update to the concert programme from that in BBC Proms 2017 Festival Guide

Broadcast on BBC Four, 8 September

Image: Kevin John Edusei © Marco Borggreve

Prom 62: Chineke!
22:15 Wed 30 Aug 2017 Royal Albert Hall

Tickets for this Event

Booking fee information

Seats £7.50 to £25 (plus booking fee)

The Chineke! Foundation was established in 2015 to provide career opportunities to young Black and Minority Ethnic (BME) classical musicians in the UK and Europe. Chineke!’s motto is: ‘Championing change and celebrating diversity in classical music’. The organisation aims to be a catalyst for change, realising existing diversity targets within the industry by increasing the representation of BME musicians in British and European orchestras.


The Foundation’s flagship ensemble, the Chineke! Orchestra, is comprised of exceptional musicians from across the continent brought together multiple times per year. As Europe’s first majority-BME orchestra, the Chineke! Orchestra performs a mixture of standard orchestral repertoire along with the works of BME composers both past and present.


Chineke! is the brainchild of Chi-chi Nwanoku OBE, who has this say about the project: ‘My aim is to create a space where BME musicians can walk on stage and know that they belong, in every sense of the word. If even one BME child feels that their colour is getting in the way of their musical ambitions, then I hope to inspire them, give them a platform, and show them that music, of whatever kind, is for all people.’

Many cultural organisations such as the BBC, Association of British Orchestras, Royal Philharmionic Society and Arts Council England agree with this sentiment, and have supported Chineke! After its launch concert at the Queen Elizabeth Hall in September of 2015, the Chineke! Orchestra was appointed as an Associate Orchestra of the Southbank Centre, and returned there to perform in September of 2016 at the Royal Festival Hall. After a sold-out debut at St George’s Bristol in April 2017, the Chineke! Orchestra has an exciting series of concerts lined up for the coming year, including appearances at the Brighton, Cheltenham and Salisbury Festivals, a return to the Royal Festival Hall, overseas tours to Ghent and Rotterdam, and an engagement at the Royal Albert Hall as part of the BBC Proms.

MusAid-Empowering Musicians Around the World

The MusAid Fellowship Program from Emanuele Michetti on Vimeo.

MusAid connects musicians across the globe through educational exchanges designed to inspire individual and community transformation.

Through the MusAid Fellowship, musicians have the unique opportunity to teach, perform and develop their artistic leadership ability at socially driven music programs around the world. Through our innovative and immersive program, MusAid seeks to empower a new generation of globally and socially aware musicians.


MusAid is a 501(c)3 non-profit that connects musicians across the globe through educational exchanges designed to inspire individual and community transformation.

Through the MusAid Fellowship, musicians have the unique opportunity to teach, perform and develop their teaching ability at socially driven music programs around the world during two-week long summer workshops. Through our innovative and immersive program, MusAid seeks to inspire a new generation of socially and globally aware musicians.  Alongside empowering the Fellows that attend our workshops, MusAid tailors each summer workshop to the specific needs of our partner schools in order to provide them with the tools and knowledge necessary for their growth and self-sustainability.


Founded in 2008, MusAid has supported music schools and orchestras in Kyrgyzstan, Laos, Burma, Haiti, Belize, El Salvador, Bolivia and the Philippines with donated instruments and volunteer teacher training workshops through the MusAid Fellowship.


The impetus to begin MusAid arose from the founder, Kevin Schaffter, who while living and studying music in Asia, saw the struggle and difficulties that many musicians face in various parts of the world from having poor access to proper educational opportunities and music instruction.

It is heart wrenching to witness the dreams and aspirations of musicians crushed by the lack of the most basic materials necessary to pursue their art. Our vision is one where artists from any cultural or financial background should be granted the opportunity to share their unique artistic voices with their community. In this world of materialistic ideals it is too often forgotten that the greatest contributions to art come from within each individual and collectively, through the international language of music, reveal the simple and beautiful similarity between all human beings.

Arts are more crucial now than ever before. Globalization has shrunk the world, increasing the need to preserve cultural diversity and identity. The arts, including music, have always been an integral part of every society and are a pure reflection of the creativity, the search for beauty, and the spirit common in all of us. Music has an immense power to inspire, to heal, touch hearts and emotions, and to uplift us. It allows humanity to set physical and political differences aside, and to work in harmony to produce something universally appreciated.

Click for more info